Many people do not realise just how much goes on behind the scenes of a website and how critical it is that everything is done right so that you can get that all important high search engine ranking

Everyone who has a website is competing for business and people using search engines openly admit that they very rarely trawl the second, third or even fourth results page.  Being on the first page and as near the top as possible is very important and this is where we can help.

If you use Google to search for 'florist reigate' you get 19,900 results yet its being in the first 10 that matters!

Construction

The way that a site has been put together will have an impact on how 'search engine' friendly it is and how easy it is for your visitor to use.  For example, 'Frames' are a common way of ensuring consistency for the menu or other aspects of the site, although they are renowned to be un-search-engine-friendly and have to be programmed in such a way as to ensure the frames don't 'break'.

A site should have a description, images should have ALT and Description tags, hyperlinks should have titles and all tested to ensure they are not broken as a search engine will penalise you for these mistakes.

Another important factor is to ensure that your website is cross-browser compatible as there are many people who use Firefox, Safari and Opera to name but a few others.

Fonts

In order for a font to appear correctly it needs to be present on the computer of the user viewing your website.  If there are any special text requirements there are tricks to get around this.

Accessibility

Did you know that you have a legal obligation to ensure that your site does not discriminate against people who are colour blind, partially sighted or have any other disability that might prevent them from being able to 'experience' your site as you intended?

Did you also know that the RNIB have warned companies to make changes to their websites otherwise they are well within their rights to sue for discrimination.

Therefore dependent on your use of colour, navigation, links and content, it is important to get this right as you will not only be making the site unpopular, but you will also be turning away potential customers.

Wording

This is often one of the most overlooked areas of the site as you need to ensure that you get the phrasing right, you need to make sure that you specify the words that you want to be associated with.  You need to mention key words enough times to be noticed although mention them too much and you will be penalised by the search engines.

Much, much, more

These are just a few key aspects of web design although there is so much more such as image titles, URL masking and re-writing, tooltips, email encoding and spam avoidance, accuracy, consistency, regular updates, testing, reciprocal links, page ranking, Google analytics, paid advertising and more.

The competition

It is an unfortunate reality that there are number of people or organisations who consider themselves website designers yet fall short of the mark.

It has to be respected that what they produce may look pretty and professional although that is only tip of the iceberg as it is what lies beneath the surface that will help make a website successful.

Why RAW-Systems?

We have been involved with the internet since the early 90's, even before most people knew an internet existed and have been maintaining websites since 1994. 

We have evolved as the internet has evolved, we understand how it works and we keep up with technology.  In addition to this we have a great deal of experience with user interaction, software design, development, testing, quality control, marketing and sales.

This is how we are able to work with our customers on all aspects of web design and associated services. 

For more information on our success at achieving high-rankings, please refer to our case studies.

For further information or simply to discuss how we can help you, please get in touch.
 

Proud to be different

At RAW-Systems we pride ourselves on our individuality and that is reflected in our service.
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Existing customers

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